Around the world, guest experiences are now driven by technology with trips booked at the click of a mouse or the swipe of a screen. Convenience is often the factor of choice when determining which company to do business with, which is what makes technology such a powerful and revolutionary tool for those who upgrade properly. In what is truly a people-to-people industry, the human touch shouldn’t be set aside, but rather enhanced by advancements in digital transformation. Innovations in cloud storage, cybersecurity and communication tools help to better organize information, reduce risk and ultimately provide excellent customer service.